Thursday, April 26, 2007

Cookie Communication: Sinning Boldly?

Why ever would you print the nutritional facts on the icing of a biscuit, especially if it comes in a packet?

As an act of honesty and transparency?

To warn consumers so that they don’t buy too many?

Maybe so that people can do what Martin Luther spoke about when he said, “If you’re going to sin, sin boldly.”

What fun, being able to lick these details off about calories and fat, on a biscuit or three.

Geoff Pound

Image: Eating the truth.