As always Seth Godin is brief and to the point in his recent tribute to Walter Cronkite:
Here's the thing about the life of Walter Cronkite:
At every turn, he acted as if he had a responsibility to his audience. He didn't do the right thing because he thought it would help him get ahead and then one day he'd get his share. Instead, he always did the right thing because that's who he was. No sellouts, no political consulting, no false transparency.
That's the way it is.
Transparency works if it's authentic.
See and subscribe to Seth Godin’s blog:
Walter’s Lesson, Seth Godin’s Blog.
Walter Cronkite and the Difference One Person Can Make, SFS, 20 July 2009.
Dr Geoff Pound
Geoff can be contacted by email at geoffpound(at)gmail.com on Facebook and Twitter.