Sunday, June 14, 2009

Are Your Stories Sticky? Riveting Lessons on Communication from Sesame Street

Sonia Simone writes:

Malcolm Gladwell’s bestseller The Tipping Point revealed something surprising about our favorite show.

When we watch, everything feels very casual and unforced. You’d never guess that Sesame Street was actually shaped by round after round of rigorous testing with pint-sized focus groups.

Groups of little children were allowed to watch the show, with another appealing diversion just across the room. In other words, the testers tried to pull the children’s focus away.

Each time a child’s attention skipped away from Sesame Street, the producers made a note. That segment needed to be made more “sticky,” more compelling, more effective.

Kids are riveted to Sesame Street because the show is designed to be riveting. It looks informal and fun, but behind the fun is a lot of analysis.

Source: Sonia Simone, 5 Things Sesame Street Can Teach You About Breakthrough Blogging, Copyblogger. Follow this link to read the full fine story from a blog site that is sticky and riveting.

Dr Geoff Pound

Image: The Sesame Street gang.