Slice of HonestyAt a time of exaggerated marketing, how refreshing is it to hear about a pizza restaurant issuing a statement to say that they are ‘the 19th best pizza place in town.’
Nick of D’Marios Pizzas could be overly modest but he reckons honesty is the best policy and that pizza lovers will come by his place and taste and see.
Link: Honest Pizza Place Admits to Making 19th Best Pizza, 11 June 2009, Onion Radio News.
Dr Geoff Pound
Image: Lower the expectations and invite people to taste and see.